When you are a small business, it is likely that you take on many faceted roles, from manufacturer to buyer, logistics and marketer.
When you have very little time, it might seem that establishing an online presence might come low on the importance list, but to stay relevant in todays digital world it is essential that a proportion of time is spent getting ‘social’.
With an estimated 2.8 billion active users on social media across the globe, it has never been more beneficial to tap into its benefits.
Essentially, what you want your social media effort to achieve is promotion for your brand through increased public awareness and to nurture new and existing relationship with your target market.
Below is a basic, light-hearted overview of the platforms available to promote your company. Not all of them will be relevant and you can pick the ones that you feel best represent your brand and speak to your audience.
This rather basic explanation of the social media channels gives you quick overview to help you understand the tone and use of the most popular social media platforms-
The platforms have been put in order of active monthly user numbers, we hope you find this helpful!