The cookie settings on this website are set to 'allow all cookies' to give you the very best experience. Please click Accept Cookies to continue to use the site.

Finding Out What Works for our Candle and Wax Melt Customers...

Posted by Meridian Speciality Packaging on 31st Jul 2018

Finding Out What Works for our Candle and Wax Melt Customers...

Finding Packaging for Candles and Wax Products

We offer so much wholesale gift packaging it can be a minefield to try to find exactly what works best. Putting ourselves in our customers' shoes, we set out to find out what works for a selection of candles...

It’s no secret that many of our gift packaging lines started life as answers to questions from our chocolate and sweets customers. Since the very beginning we’ve specialised in premium food and confectionery packaging.

More recently we've broadened our gift packaging range to include more general purpose items and in fact a great deal of our transparent packaging was originally born through our crystal and glassware customers as well as being created for confetti and natural products and promotional gifts. 

When you grow organically the overall packaging range develops in interesting ways and each product can tell a story.

The problem? Making it easy to find the packaging you need!

It’s really hard to take boxes, cartons and bags which have so many uses and describe them in an accessible way.

An example…we’ve seen really strong growth from our candle and wax products customers. But we don't have a specific range to offer so much as a lot of packaging which suits this type of product.

So this blog is written just for those customers...our attempt to become customer-for-a-day...or to offer the match making service which may help them you find a perfect match!

Every candle is different – find your perfect match

We wanted to imagine what it must be like to find such a wide range of gift packaging and try to work out what’s best suited to your products.

So we did just that, took some pictures, sometimes got frustrated then excited – and here’s what we learned.

The candles we used as prototypes when looking for packaging solutions...


Search by Dimensions

Yes you create beautiful looking candles with amazing fragrance and visual appeal. But to do our test we wanted simply to find some different shapes and sizes, so forgive us using very plain candles.

We knew already that there’s very little standardisation – like in life everyone is different.

What if we were looking to pack a small bowl candle of a little under 70mm in diameter?

We enjoyed the chance to play match maker...but there’s no packaging dating website (there’s a thought…!) – so how could we approach it?

Firstly, you can search through our packaging using filters which allow you to use dimensions to narrow down your search...

  • First click “Shop All” 
  • Next use the filters on the left to filter by dimensions, either looking through the list or choosing a dimension you want to find and typing it directly into the search box at the top

  • Then you can use the refined list to select possible overall dimensions which might suit. This will bring back a list of products, which you can refine further or expand by adding additional dimensions or adding in extra filters, for instance colour, style, etc. In the example search we did, we could find two products which might work...
  • At this point your choice would be to get in touch and request a sample - better than ordering a lot of boxes and finding they don't work. But you can also expand your search to include slightly larger boxes which could be packed with tissue or shred fill or which we could produce a custom plinth for to hold the product in place...
  • Using this same methodology, together with our knowledge of what works and what doesn;t based o years of experience, we have produced a brief buyers' guide below...

Packaging for Tea Light or Small Jar Candles

1. Small jar / bowl candles (approx. 68mm diameter at top & narrower at bottom):

Single piece packing 

  • 4 Choc Ballotin - 66 x 66 x 31mm
    • Carton tapers wider at the top which allows for a really good fit for a shallow bowl candle
    • Lots of different colours or materials available through our standard range, colour range and premium range
    • Plenty of room for personalisation using a label or through our hot foiling and embossing personalisation

  • Ballotins open out which is a great way for customers to experience the product for the first time - the process of opening feels like unwrapping a gift
  • If you have wrapped and labelled the candle the experience is an even richer one

  • 80x80x30 Transparent Square Base and Lid - 80 x 80 x 30mm (dimensions are in the name!)
    • Perfect way to show off the product on shelf
    • Not quite a snug fit so we would recommend using coloured tissue to hold the bottom of the candle in place
    • Alternatively you could use a double-sided foam tape to stick the base of the candle to the attractive metallic gold base card which comes with the clear gift box
    • Or we can offer custom plinths designed for you - send us a candle and we will create the perfect fitment to hold it in place - this could then be printed to give you a branding opportunity, including any required retail information or barcode

  • An example of how gold foiling can create a stunning visual effect on transparent gift packaging - taken from one of our recent packaging projects

  • 4 Choc Base - 78 x 82 x 32mm (available with solid board or transparent lid)
    • Lots of different colours or materials available through our standard range, colour range and premium range of fold-up bases

  • 160x275 Crossed Bottom Film Bag
    • This 160x275mm bag is measured when flat - the height is 275mm and the width is 160mm
    • The actual diameter when opened out is based on the size at the base, which measures approx. 60x100mm
    • The bag can be gathered at the top above the product (or a stack of products if you;re selling in multiples)
      • We've exaggerated this below just to show how the bag gathers in and could be tied, ribboned or simply folded over and fixed with tape or one of our clear sealing tabs

Two piece packing:

  • 8 Choc Base - 159 x 78 x 32mm (available with solid board or transparent lid)
    • Lots of different colours or materials available through our standard range, colour range and premium range of fold-up bases
    • Combine with matching or complementary coloured lids in solid card - or with our transparent lid which we feel works best when there is an attractive product such as a candle to show off.
    • Good fit

Multi piece packing:

  • 80mm Crash-lock Bottom Cube Carton - 80 x 80 x 80mm
    • Lots of different colours or materials available through our standard range, Easter and colour ranges and premium range of solid cubes
    • The 80mm height fitted three stacked candles of our trial size but a deeper candle of similar diameter would work as a pair

2. Tea-light Candles (one measuring approx. 38mm, the other approx. 42mm diameter)

The slightly smaller candle measured approx. 38mm in diameter - this was especially good in the multipack arrangements shown later.

The slightly larger candle measured approx. 42mm in diameter - this was shown in single and two-piece arrangements - but again would be likelier in multi-packs.


Single piece packing (yes, unlikely we know!)

  • 70x130 Flat Bag - 70 x 130mm
    • Worked well for the slightly larger tealight candle measuring 42mm in diameter
    • Simple, cost-effective flat bag which can be folded over and tabbed or labelled
    • Might work as an option when packing a premium fragranced aromatherapy tea-light candle, decorated candle or a slightly larger version


Two piece packing:

  • 90x180 Flat Bag  - 90 x 180mm
    • Allows two of the slightly larger candles side-by-side
    • Can be folded over and tabbed or labelled on the bottom to create a neat package

Multi piece packing

  • 8 Choc Base - 159 x 78 x 32mm (available with solid board or transparent lid)
    • The width of 78mm works well for two of the smaller tealight candle side-by-side
    • Then along the length of 159mm four candles fit snugly 
    • This could then be used to pack eight candles with some tissue beneath to boost the height - or pack 16 candles in the configuration shown in the picture below
    • Lots of different colours or materials are available in our eight choc base through either our standard range, colour range and premium range
    • Combine with matching or complementary coloured lids in solid card - or with our transparent lid which we feel works best when there is an attractive product such as a candle to show off

  • 80mm Crash-lock Bottom Cube Carton - 80 x 80 x 80mm
    • Lots of different colours or materials available through our standard range, Easter and colour ranges and premium range of solid cubes
    • The 80mm width and length fits four candles in a layer, and then it is a choice of how many layers you wish to add
    • We can supply custom layer cards at very cost-effective prices as an optional add-on (just ask when you place your order and we'll get this sorted for you)
    • We have marked on the outside of the carton pictured below how many candles can be packed into the box when the layers of four are added, i.e. 4, 8, 12, 16, 20
    • The maximum number of candles would be 20
    • Our 120mm Cube Carton would allow you to follow the same approach but pack 9 tealight candles per layer and more layers
    • These cartons are cost-effective enough to be used as transport packaging as well as presentation or gift packaging

  • 45x40x45 Transparent Rectangular Carton

  • Any of our cube cartons might work for tealight or small bowl candles as well - we have the following sizes:
    • 38mm Cube (Envelope Bottom)
    • 50mm Cube (Envelope Bottom)
    • 60mm Cube (Envelope Bottom)
    • 65mm Cube (Crash-lock Bottom)
    • 75mm Cube (Crash-lock Bottom)
    • 80mm Cube (Envelope Bottom)
    • 100mm Cube (Envelope Bottom)
  • 180mm Round Transparent Base and Lid - 180mm diameter x 27mm depth
  • Versatile transparent round box was ideal for showing off a single layer of tealight candles which were packed attractively into the round shape
    • The metallic bright gold base card looks fantastic against the simple white candles
      • In total we could fit 19 of these smaller tealight candles in the gift box - but the great thing about a round box is that larger diamater candles would work as well, just reducing the total number which could be packed
      • We offer smaller transparent round bases and lids in 100mm diameter, 120mm diameter and 160mm diameter

or as a double-layer with an additional basecard serving as a layer card - 18 per layer to give more breathing space 36 tealight candles in the finished pack




Packaging for Pillar and Tapered (Traditional / Stick) Candles

1. Pillar Candle (measuring approx. 60mm diameter x 120mm height - measured generously!):

Packing Pillar Candles in Clear Bags

  • We offer hard bottom bags which have a cardboard piece integrated within the bottom of the bag to offer greater rigidity, meaning these bags stand well on shelf
  • For heavier weight items such as candles, the slight price premium for this basecard is unnecessary - so we concentrated on looking at two types of bag which would work well:
    • Crossed Bottom Bags - offering a rectangular fold-out base but without side gussets, these bags are ideal for items which stand upright and work well for tubular  / cylindrical items
      • Sizes are offered as the flat width across the face of the bag and the flat height
      • But we also clarify base sizes in our product descriptions, for reference:
        • 100x175 Crossed Bottom Bag | This 100x175mm bag is measured when flat - the height is 175mm and the width is 100mm | The actual diameter when opened out is based on the size at the base, which measures approx. 39x60mm
          • Opens into tubular shape if necessary with diameter of approx. 70mm
        • 120x225 Crossed Bottom Bag | This 120x225mm bag is measured when flat - the height is 225mm and the width is 120mm | The actual diameter when opened out is based on the size at the base, which measures approx. 48x70mm
          • Opens into tubular shape if necessary with diameter of approx. 84mm
        • 160x270 Crossed Bottom Bag | This 160x275mm bag is measured when flat - the height is 275mm and the width is 160mm | The actual diameter when opened out is based on the size at the base, which measures approx. 60x100mm
          • Opens into tubular shape if necessary with diameter of approx. 113mm
    • Diamond Gusseted Bags - offering a double-gusset which allows a bag which appears very narrow to open out extensively to a much wider diameter - typically used for wine bottles and taller cylindrical products, therefore ideal for the larger sized pillar candles
      • We can trim the length if required or you can simply trim excess using scissors when packing or use the excess to "flare" outwards to create a dramatic looking finished product
      • We offer five sizes of these diamond bags, each with a basecard which can be used for decorative purposes (or to give a lighter product a better surface on which to stand upright)
        • 79mm Diameter
        • 94mm Diameter
        • 120mm Diameter
        • 160mm Diameter
        • 210mm Diamater
  • We also looked at whether any of our cartons might suit such a candle - and found that our ballotin gift cartons, a traditional chocolate box, is actually well suited to packing the candle if it's placed on its side, lying down
    • Although this may not be the ideal way to present a pillar candle, it's an option for a decorated candle where a particular design is to be presented as the first view for the customer
    • The benefit is that the glassine liner gives you an additional layer of packaging to protect the candle and to give your customer a richer opening experience

Bags

  • Because our candle measured just 60mm across, we felt the excess material of the 79mm Diamond Bag would get in the way of the product slightly - so we opted to try the most suitable Crossed Bottom Bag, which was the 100x175mm version
  • 100x175 Crossed Bottom Film Bag
    • This 100x175mm bag is measured when flat - the height is 175mm and the width is 100mm
    • The actual diameter when opened out is based on the size at the base, which measures approx. 39x60mm
    • When this is opened out fully with a diameter of 70mm
    • This bag worked well but was a little difficult to pack due to the narrow space around the candle, so we tried the next product up in size
  • 120x225 Crossed Bottom Film Bag
    • This 120x225mm bag is measured when flat - the height is 225mm and the width is 120mm
    • The actual diameter when opened out is based on the size at the base, which measures approx. 48x70mm
    • When this is opened out fully with a diameter of 84mm
    • This bag worked really well and is pictured below
    • The bag can be gathered at the top above the product
      • We've exaggerated this below just to show how the bag gathers in and could be tied, ribboned or simply folded over and fixed with tape or one of our clear sealing tabs

Ballotin

  • 500g Ballotin - 135 x 76 x 65mm
    • This attractive carton offered the ideal depth and a slightly wider footprint than the candle to allow tissue wrapping or placing the candle onto some shred or tissue to sit it in place
    • The glassine wrap can be over labelled to create a really attractive finish when the customer opens the carton
    • Ballotins are best presented with a ribbon tied around the belly of the carton or in both directions and finished with a bow

Ready for you to add ribbon

Cracker

  • As a totally different alternative we found that the particular candle we trialled worked well with our medium sized Twist-End Cracker
  • The Cracker Gift Cartons come in five sizes, but for pillar candles, the best sizes would be from Medium upwards:
    • Medium Cracker - 50 x 50 x 100mm - would suit the smallest of pillar candles
    • Large Cracker - 65 x 65 x 130mm - worked well for our relatively small 60mm diameter pillar candle
    • Giant Cracker - 100 x 100 x 200mm - would suit most large pillar candles, weight permitting
      • We would recommend tissue wrap or Shred fill to protect the candle when packing in our crackers and, because of the heavy weight of the candles, we'd recommend you test the packaging - just contact us to ask for samples
  • And remember, crackers aren't just for Christmas...we offer a Light Heart design which works brilliantly for Valentine's Day or just as an occasion gift for a loved one
  • Large Matt Gold Cracker - 65 x 65 x 130mm

2. Decorated Stick or Taper Candle :(approx. 250mm in length - batch of four candles varied by 2-3mm)

  • We offer a range of longer boxes, mostly through our range of Clear "Stick Packs" known as Finger Boxes, which are a two part box formed of a base and lid made from PVC to give excellent clarity to show off the products inside
  • All our Transparent Finger Boxes are sold with bright gold base cards and are 23mm in depth, therefore suited only to the traditional long, thin tapered candles
  • We offer the following sizes:
    • 100x30x23mm Finger Base and Lid
    • 100x30x23mm Finger Base and Lid
    • 100x30x23mm Finger Base and Lid
    • 100x30x23mm Finger Base and Lid
  • For our candle, which measured just over 250mm in length, we used the 250mm length box which actually does measure slightly larger than the stated size. It would have been ideal to pack a slightly shorter candle as the candle touched both ends, but it did work - which is why we recommend you send us your product or request samples as boxes which work are sometimes as surprising to us as to you!

  • 250mm Finger Base and Lid (Stick Pack) - 250 x 30 x 23mm (actually measured at around 251mm but there is some slight variation of +/- 1mm in manufacturing)


  • 16 Choc Base and Lid - 310 x 82 x 32mm (with Premium Herringbone With Love Ribbon)




Custom Packaging for Tea Lights, Jar Candles, Large Candles and Other Wax Products

The primary aim of this blog is to give an overview of the range of wholesale gift packaging we offer which works well for candles and wax products. We hope you've found it useful in helping to refine your packaging search and give a guide as to how you might use some of our generic gift packaging options. 

The benefit is that it's all held on shelf and can be despatched on the same day as your order is placed, so you can search, select, order and receive your product in very quick time - ideal for busy people running successful businesses who haven;t got time to dedicate hours and hours to planning every packaging project in fine detail.

That said, we understand that we can't possibly meet all your requirements through this off-the-shelf packaging range - and that's where our packaging design capabilities come in.

Shown below ate some examples of packaging we've created to show how custom, fully printed, foiled or embossed packaging can truly present your products in style...

If you like what you see you can  contact us here on this website or head over to our custom packaging design and manufacturing sister website (only available as an English language version currently) at www.meridianspecialitypackaging.com.

Quick Links to Content in this blog:

How to Search for Packaging Using our Dimensions Filter...

Packaging Small jar / bowl candles

Packaging Tealight Candles

Packaging Pillar Candles

Packaging Stick / Tapered Candles

Custom Packaging for Candles and Wax Products

Quick Links to Products Featured in this blog:

250g Handle Carton - Matt Gold

75mm Transparent Cube Carton

4 Choc Ballotin - Red

80x80x30 Square Transparent Base and Lid- Clear

4 Choc Base - Electric Pink

4 Choc Transparent Lid

160x275 Crossed Bottom Film Bag

8 Choc Base - Red

8 Choc Transparent Lid

80mm Cube Carton - Sunshine Yellow

70x130 Flat Film Bag

90x180 Flat Film Bag

45x40x45 Rectangular Transparent Carton

180mm Round Transparent Base and Lid

120x225 Crossed Bottom Film Bag

500g Choc Ballotin - Aqua

Large Twist End Cracker - Matt Gold

250mm Transparent Finger Base and Lid

16 Choc Base - Red

Printed Herringbone Ribbon - With Love

© All images, text and products Copyright Meridian (Speciality Packaging) Limited, 2018

Top