Designing the user experience for our new website took a lot of work - and nothing is ever perfect, so there was plenty of agonising too!
The challenge is to present enough insight into the breadth of what we offer without starting so wide that it's impossible to know where to start.
Filtered searches help with this because wherever a search begins, the filters can then help you refine the packaging you see until you find exactly what you're looking for.
Best Kept Secrets
But there is still plenty of evidence that we're managing to hide some of our fantastic packaging...our best kept secrets.
One example of this is our range of red and black Christmas Tree design lids, to fit standard bases. With Christmas fast approaching we'd expected these items to be in huge demand - and our offline sales suggest they're very popular and our customers tell us that products packed in them are selling very well.
But through our online shop they've not had many views - and perhaps this is simply a case of hiding them too successfully beneath all our other great packaging!
So we've brought them up to the top of our Christmas collection and thought you might also like a gentle reminder that they're out there. Any feedback you have on them will be gratefully received - happy shopping in the meantime and thanks as ever for your loyal support and your orders.